Churchill’s Port wanted to create and prototype a new way to experience port wine. The concept was to create a way to taste the wine without tasting it, using science & technology,
After a researching and learning about the wine from those who make it, wine experts, chefs and those who love it, it was found that people associate each taste with music. So the aim was to create a sensory experience to bring each essence to life.
Using cymatics, the study of visual sound through vibration, we explored different patterns and symmetries and how these correlate to sound and taste. Different frequencies and vibrations were mapped to different tastes and served as inspiration for the musical compositions.
To execute the project a prototype using a tone generator and a speaker filled with Churchill’s port wine. was created. The result was an art and science project allowing people to see and hear the taste of wine without tasting it. The installation was captured on film using three different locations, moods and soundtracks, to serve as a new ambient way to experience Churchill’s.
The installation was captured on film using three different locations, moods and soundtracks, to serve as a new ambient way to experience Churchill’s Port wine.